Meet the Family behind Eco Toreda

In an era where sustainability is often leveraged as a mere marketing tool by large corporations, Eco Toreda emerges as a refreshing exception. Founded by Eulalia and Darwin Stephenson, this small family-run business is committed to genuine environmental stewardship and bridging the digital divide through equitable practices in the electronics trade-in market.

Founders' Background and Vision

Before embarking on their entrepreneurial journey, both Eulalia and Darwin Stephenson held positions in major corporations. Throughout their corporate careers, they observed a disheartening trend: many companies adopted "sustainability" as a superficial marketing strategy, prioritizing profits over genuine environmental or social impact.

Their experiences revealed systemic issues within the global supply chain of used connected devices. Darwin identified a significant imbalance, where key players at the top of the supply chain secured the majority of profits, leaving downstream participants with minimal margins. This disparity had tangible consequences, particularly in regions like Latin America, where the scarcity of affordable devices exacerbated digital inequality.

Establishment of Eco Toreda

Motivated by a desire to address these challenges, Eulalia and Darwin founded Eco Toreda. Their mission is to streamline the process between consumers trading in their devices and those purchasing them in disadvantaged countries, thereby reducing waste and promoting digital inclusion. Eco Toreda operates as both trade-in platform and global B2B marketplace, routing consumer devices directly to independent resellers worldwide. The Eco Toreda platform ensures that refurbished devices reach communities in need, fostering a more balanced and equitable distribution of technology.

A Pragmatic Approach to Sustainability

Eulalia and Darwin are pragmatic visionaries who understand that achieving ecological efficiency necessitates economic efficiency. They recognize that devices must continue to be bought and sold, but advocate for a more balanced and equitable approach. By ensuring fair profit distribution throughout the supply chain, Eco Toreda aims to make devices more accessible in historically underserved regions, thereby promoting both environmental sustainability and digital equality.