Contents

Privacy Policy

Eco Toreda Privacy Policy

Last Modified: September 16, 2024

We at Eco Toreda and our affiliates are committed to protecting your privacy. This Privacy Policy applies to the personal information and data collected by Eco Toreda when you interact with our websites, product and services, and any other sites or services that link to this Privacy Policy. This includes when you:

  • interact with us on our websites or through other channels (for example, by communicating with us or attending one of our events);
  • use our product and services (including the Eco Toreda Marketplace Service); and
  • when you use any other websites or services that link to this Privacy Policy.

This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. This Privacy Policy also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy "Personal Data" means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy.

Eco Toreda customers may collect and manage Personal Data when using our product and services, or what we may refer to as the Marketplace Service. "Marketplace Service" is defined in the Eco Toreda Customer Terms of Service and means all of our web-based applications, tools and platforms that you have subscribed to under an Order Form or that we otherwise make available to you, and are developed, operated, and maintained by us and any ancillary products and services, including website hosting, that we provide to you. When you use the Marketplace Service, Eco Toreda processes Personal Data as a processor under the direction of our customers. Our customers, as data controllers, are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting their customers' Personal Data using the Marketplace Service. Please see Section 1.b "Information We Process on Behalf of our Customers When They Use the Marketplace Service" and Section 1.c "Information We Collect and Process When You Use the " as well as our Customer Data Processing Agreement for more information.

We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page and, if the changes are material, we will provide a more prominent notice by sending you an email notification, or if you subscribe to our Eco Toreda product and services, through the Notification app in your Eco Toreda account. Terms not otherwise defined in this Privacy Policy will have the meaning as set forth in the Eco Toreda Customer Terms of Service.

If you have any questions about this Privacy Policy or to exercise the privacy rights and choices we offer please contact us as follows:

  • for Eco Toreda, including our websites, product or services, please contact us at help@ecotoreda.com
  • for the Hustle and Trends please contact us at privacy@ecotoreda.com or
  • for all Eco Toreda brands write to us by mail at Eco Toreda International, Inc., SJO-560727, #25331 Miami, Florida 33102 USA, Attn: Privacy and Data Protection Officer.

1. What Information We Collect and Process

a. Information You Provide to Eco Toreda

When you interact with us via our websites or any sites or services that link to this Privacy Policy or use the Marketplace Service, we may collect Personal Data and other information from you, as further described below.

When You Visit Our Websites

We collect Personal Data from you when you submit web forms or interact with our websites, for example by subscribing to a Eco Toreda blog, signing up for a webinar, subscribing to one of our services or requesting customer support. We may ask for your email address, first and last name, job title, and other similar business information. You are free to explore some of our websites without providing any Personal Data about yourself.

INBOUND and Other Event Information

When you register for an Eco Toreda event, we collect information such as name, address, phone number, and email address. We use this information to communicate with you and in some cases facilitate your registration. Additionally, we may share your registration data with service providers to provide event information and improve your experience or future Eco Toreda events.

Account and User Information

We collect Personal Data when you sign-up for a Eco Toreda account, create or modify user information, set preferences, or provide any other related information to access or utilize our Marketplace Service.

Automatic Data Collection (SMS and Voice Channels): When you contact Eco Toreda via SMS text messaging or voice call, we automatically collect your phone number from the caller ID or message sender information. This automatic collection enables instant authentication and personalized service without requiring additional verification steps. Your phone number is used to look up or create your account, determine your account status (provisional or active), and personalize your experience. For the web chat channel, your phone number is collected when you provide it for authentication purposes and is verified via one-time password (OTP) before account access is granted.

Payment Information

We collect payment and billing information when you register for paid products or services. For example, we may ask you to provide a billing address, or a billing contact for your Eco Toreda account. If you give us payment information, we use it solely as authorized by you in accordance with this Privacy Policy.

You may also provide payment information, such as a credit card number or bank account numbers, when purchasing products or services. We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.

Customer Testimonials

We post customer testimonials and comments on our websites, which may contain Personal Data. We obtain each customer's consent via email or through other agreements between the customer and Eco Toreda prior to posting the customer's name and testimonial.

Account Status and Authentication

When you first interact with Eco Toreda through any channel (SMS, voice call, or web chat), we check for an existing account. If no account exists, we create a new account with "provisional" status. To activate your account and access Marketplace Services, you must complete authentication and agree to our Terms of Service. Authentication methods vary by channel:

  • SMS and Voice Channels: Authentication is automatic via caller ID or message sender information. Your phone number is used to identify and authenticate your account.
  • Web Chat Channel: Authentication requires manual verification. You provide your phone number, and we send a one-time password (OTP) to verify your identity before granting account access.

Once authenticated on any channel, your account status changes from "provisional" to "active," and you gain access to Marketplace Services across all channels.

Guest Mode (Web Chat)

When you first open the web chat widget without authenticating, you may interact in "guest" mode with limited functionality. To access full Marketplace Services, you must authenticate by providing your phone number and completing OTP verification.

b. Information We Process on Behalf of our Customers When They Use the Marketplace Service

When our customers use the Marketplace Service, they may collect, store, and process Personal Data of their own customers, end users, or other individuals ("Customer Data"). Eco Toreda processes Customer Data on behalf of our customers as a data processor. Our customers, as data controllers, are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting their customers' Personal Data using the Marketplace Service.

Eco Toreda processes Customer Data in accordance with our customers' instructions, as set forth in our agreements with our customers, including our Customer Terms of Service and our Data Processing Agreement. Eco Toreda does not control Customer Data. Our customers are responsible for the accuracy, quality, and legality of Customer Data and the means by which they acquired Customer Data.

If you are a customer or end user of one of our customers and would like to make a request to access, correct, update, or delete Personal Data that may be included in Customer Data, please contact the Eco Toreda customer directly. If you contact us, we will refer your request to that customer and will support them as needed in responding to your request.

c. Information We Collect and Process When You Use the Marketplace Service

When you use the Marketplace Service, we collect and process Personal Data about you, including:

  • Account information, such as your name, email address, phone number, and account preferences;
  • Usage information, such as information about how you use the Marketplace Service, including features accessed, pages viewed, and actions taken;
  • Device information, such as your IP address, browser type, operating system, and device identifiers;
  • Location information, such as your general geographic location based on your IP address;
  • Communication information, such as messages, conversations, and other communications sent through the Marketplace Service;
  • Transaction information, such as purchase history, payment information, and order details;
  • Other information you provide to us, such as feedback, support requests, and survey responses.

We use this information to provide, maintain, and improve the Marketplace Service, to communicate with you, to process transactions, and to comply with our legal obligations.

2. How We Use Personal Data

Eco Toreda uses Personal Data for the following purposes:

a. To Provide the Marketplace Service

We use Personal Data to provide, maintain, and improve the Marketplace Service, including:

  • Creating and managing your account;
  • Processing transactions and orders;
  • Providing customer support;
  • Authenticating users and managing access;
  • Personalizing your experience;
  • Ensuring the security and integrity of the Marketplace Service.

b. To Communicate with You

We use Personal Data to communicate with you about:

  • Your account and the Marketplace Service;
  • Transactions and orders;
  • Customer support requests;
  • Important updates and changes to the Marketplace Service;
  • Security and privacy notices.

c. To Comply with Legal Obligations

We use Personal Data to comply with applicable laws, regulations, and legal processes, including:

  • Responding to legal requests and court orders;
  • Complying with tax and accounting requirements;
  • Enforcing our agreements and policies;
  • Protecting our rights and the rights of our users.

d. To Improve Our Services

We use Personal Data to analyze and improve our services, including:

  • Understanding how users interact with the Marketplace Service;
  • Identifying trends and patterns;
  • Developing new features and functionality;
  • Optimizing performance and user experience.

e. To Market and Promote the Marketplace Service

We use Personal Data to market and promote the Marketplace Service, including:

  • Sending marketing communications (with your consent where required);
  • Personalizing marketing content and advertisements;
  • Conducting market research and analysis;
  • Managing promotional campaigns and events.

Voice Call Recording and Transcription

When you use Eco Toreda's voice call services, we may record and transcribe your calls for service delivery, quality assurance, and AI processing purposes. By using the voice call services, you consent to the recording and transcription of your calls. Your consent to recording and transcription is implied by your use of the voice call services. Call recordings and transcripts may be used to:

  • Provide and improve the Marketplace Service;
  • Train and improve AI models and services;
  • Ensure quality and compliance;
  • Resolve disputes and support requests.

For more information about how we use call recordings and transcripts, including AI processing, see our AI Processing Policy.

SMS Communications

Eco Toreda may send you SMS text messages for account notifications, order updates, customer support, and marketing purposes (with your consent where required). To use SMS channel features, you must opt in to SMS communications. You can opt out of SMS marketing messages at any time by replying "STOP" to any marketing text message or by contacting us at privacy@ecotoreda.com. Opting out of marketing messages will not affect transactional or account-related SMS messages.

Referral Communications

If another user refers you to Eco Toreda through our referral program (for example, by sharing a VCF card via MMS), we may send you a contextual SMS message about the referral. These referral messages are sent only if: (i) you have opted in to SMS communications, and (ii) the message is contextual and relationship-based (not a bulk marketing message). If you have not opted in to SMS communications, you will not receive referral messages via SMS, even if another user has referred you.

Multi-Channel Data Sharing

Once authenticated on any channel (SMS, voice, or web chat), your account and data are accessible across all channels. Data collected on one channel may be used to personalize your experience on other channels. For example, if you place an order via SMS, you may receive order updates via voice call or web chat, and your order history will be accessible from any channel.

3. How We Share Personal Data

Eco Toreda may share Personal Data with the following categories of recipients:

a. Service Providers

We share Personal Data with third-party service providers who perform services on our behalf, including:

  • Payment processing;
  • Cloud hosting and infrastructure;
  • Customer support;
  • Analytics and data analysis;
  • Email and SMS delivery;
  • AI and machine learning services.

These service providers are contractually obligated to protect your Personal Data and use it only for the purposes for which it was shared.

b. Business Partners

We may share Personal Data with business partners who provide complementary services or products, subject to your consent where required.

c. Legal and Regulatory Authorities

We may share Personal Data with legal and regulatory authorities when required by law or to protect our rights, including:

  • Responding to legal requests and court orders;
  • Complying with applicable laws and regulations;
  • Protecting against fraud, abuse, or illegal activity;
  • Enforcing our agreements and policies.

d. Business Transfers

In the event of a merger, acquisition, or sale of assets, we may share Personal Data with the acquiring entity, subject to the same privacy protections.

4. Data Retention

We retain Personal Data for as long as necessary to:

  • Provide the Marketplace Service;
  • Comply with legal obligations;
  • Resolve disputes;
  • Enforce our agreements.

When Personal Data is no longer needed, we will delete or anonymize it in accordance with our data retention policies.

5. Data Security

We implement appropriate technical and organizational measures to protect Personal Data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. International Data Transfers

Eco Toreda may transfer Personal Data to countries outside your country of residence, including the United States. When we transfer Personal Data internationally, we take appropriate safeguards to ensure that your Personal Data receives an adequate level of protection, including:

  • Standard contractual clauses;
  • Privacy Shield (where applicable);
  • Other appropriate legal mechanisms.

For more information about international data transfers, see our Data Processing Agreement.

7. Your Rights and Choices

Depending on your location, you may have certain rights with respect to your Personal Data, including:

a. Access

You have the right to access and receive a copy of your Personal Data.

b. Correction

You have the right to correct inaccurate or incomplete Personal Data.

c. Deletion

You have the right to request deletion of your Personal Data, subject to certain exceptions.

d. Portability

You have the right to receive your Personal Data in a structured, commonly used, and machine-readable format.

e. Consent Withdrawal

You have the right to withdraw your consent at any time, where processing is based on consent. You can withdraw consent by:

  • Email Marketing: Clicking the "unsubscribe" link in any marketing email or updating your communication preferences in your account settings.
  • SMS Marketing: Replying "STOP" to any marketing text message or contacting us at privacy@ecotoreda.com.
  • Targeted Advertising: Adjusting your ad preferences on social media platforms or contacting us at privacy@ecotoreda.com. For more information, see our Digital Advertising Policy.
  • Voice Call Recording: You can opt out of call recording by not using the voice call services. However, call recording may be necessary for service delivery and quality assurance.

Withdrawing consent may affect your ability to use certain features of the Marketplace Service.

f. Objection

You have the right to object to processing of your Personal Data for certain purposes, such as direct marketing.

g. Restriction

You have the right to request restriction of processing of your Personal Data in certain circumstances.

To exercise any of these rights, please contact us at privacy@ecotoreda.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Children's Privacy

The Marketplace Service is not intended for children under the age of 18. We do not knowingly collect Personal Data from children under 18. If you believe we have collected Personal Data from a child under 18, please contact us at privacy@ecotoreda.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by:

  • Posting the updated Privacy Policy on this page;
  • Sending you an email notification (if you have provided your email address);
  • Displaying a notice in the Marketplace Service (if you are a subscriber).

The "Last Modified" date at the top of this Privacy Policy indicates when it was last updated.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: privacy@ecotoreda.com
  • Data Protection Officer: privacy@ecotoreda.com
  • General Inquiries: help@ecotoreda.com
  • Mailing Address: Eco Toreda International, Inc., SJO-560727, #25331 Miami, Florida 33102 USA, Attn: Privacy and Data Protection Officer

For more information about: