The Samsung SGH-E730 is a refined evolution of its predecessor, the SGH-E720, bringing a host of enhancements that cater to various user needs. Visually, the SGH-E730 boasts a sleeker design featuring a smaller and lighter chassis, making it more portable and user-friendly. The exterior is upgraded with a more refined finish that not only looks modern but also feels more premium in hand.One of the most significant improvements in the SGH-E730 is its display. The new model features a larger 2.2-inch QVGA screen, offering a resolution boost that enhances both clarity and color vibrancy. In contrast to the E720, users will notice better visibility in bright conditions thanks to improved screen technology.In terms of camera functionality, the SGH-E730 now includes a 1.3-megapixel camera, stepping up from the basic VGA camera of the E720. This upgrade allows for higher quality photographs with more detail and improved image processing capabilities. The inclusion of features like a multi-shot option and a self-timer adds versatility to the photography experience.The SGH-E730 also focuses on multimedia capabilities. It comes equipped with an expanded internal memory of 90MB, which can be complemented by microSD support for added storage. This is a notable upgrade from its predecessor, enabling users to store more music tracks, images, and videos without compromise. Moreover, the audio quality has been enhanced, with improved speakers that deliver clearer sound for media playback. The device supports a wider range of audio formats, ensuring compatibility with various music files, while an FM radio adds extra entertainment options on-the-go.In connectivity, the SGH-E730 sees improvements with the inclusion of Bluetooth 2.0, which allows faster file transfers and better wireless connections compared to the previous version. This upgrade facilitates improved connectivity with a broader array of devices, enhancing the overall user experience.Lastly, the battery life has been optimized, offering longer talk and standby times. This ensures that the SGH-E730 can sustain heavier usage throughout the day, addressing one of the common concerns users have with their mobile devices.Overall, the Samsung SGH-E730 presents a well-rounded upgrade over the SGH-E720, with substantial improvements in design, display, camera capabilities, multimedia features, connectivity, and battery performance, making it a formidable choice in the competitive mobile phone market.