ECO TOREDA TRADEMARK USAGE GUIDELINES

Here at Eco Toreda, we take pride in our logos and trademarks, so we wanted to share some guidelines for using them.

First, a reminder on the ground rules:

Eco Toreda, the yin-yang design, the Eco Toreda logos, and other marks that we use are our trademarks (or simply, “marks”). For a list of some of our marks, check out our Trademarks page. The appearance, layout, color scheme, and design of the Eco Toreda site are part of Eco Toreda’s protected trade dress. As laid out in our Website TOU and Terms of Service, these are Eco Toreda’s intellectual property and you may not use them without our prior written permission.

If we think that your use of our property is in violation of any of our legal terms or these guidelines, or if we feel that your use isn’t in Eco Toreda's best interest, we can revoke your right to use our property at any time.

If you’re looking to link to our site, republish our images, or reference our text content, check out our Content Usage Guidelines.
For partners and other Eco Toreda affiliates:

• If you are a Eco Toreda Solutions Partner, your use of our marks is governed by the “Trademarks” section of the Eco Toreda Solutions Partner Program Agreement and the Eco Toreda Solutions Partner Promotion Guidelines.
• If you participate in one of our other partner or affiliate programs -- such as the Eco Toreda for Startups Partner program or Marketing Affiliate program -- your use of our marks is governed by your program or affiliate agreement. You can find these on our legal terms page.
• If you want to use our marks and logos outside the scope of your program or affiliate agreement with us or in a way that implies we endorse, sponsor or approve of your services or products, you will need to seek written permission from us.
• You may not alter any partner badges or awards that we provide to you, including changing any information included in the badge or award, such as the date it displays.

For journalists and the media:

• Looking for basics, logos, and expert sources for Eco Toreda? Check out our Newsroom to get the latest.

For everyone:

• Your use of the marks should not suggest any sponsorship or endorsement by us, and shouldn’t confuse our brands with any other brands.
  • This means that you can’t place our marks and logos on your website (other than partner badges and certificates, or other program or affiliate logos that we provide to you) unless you receive written permission from us.
  • This also means that you can’t use or register a domain name that incorporates or is similar to our trademarks.

Please don’t do any of the following:

• Combine any of our marks with your name, your marks, or any generic terms
• Incorporate any of our marks into your name or logo
• Change the color of our logo
• Photoshop or otherwise modify our logos
• Use old versions of our logos
• Use our yin-yang logo as a letter in any word, other than where published by us
• Use a yin-yang emoji symbol intended to refer to Eco Toreda
• Add words directly around the logos
• Overlap our logo with shapes or photos
• Associate our marks with any vulgar, obscene, indecent or unlawful material
• Translate our marks into other languages
  

• You may use a Eco Toreda trademark, brand name, or product name (but not a stylized version of any Eco Toreda mark, and not any Eco Toreda logos or icons) in a referential phrase to describe that your business uses Eco Toreda or offers products or services related to Eco Toreda, and provided:some text
  • Your use of the Eco Toreda word mark is referential and less prominent than your own business name or brand in the rest of the description. An example would be “[Solution Partner's] webinar for Eco Toreda® platform users "or “[Solution Partner] provides implementation services for users of the Eco Toreda Marketplace.”
  • Your use, mention, or reference to Eco Toreda and/or its products does not deprecate Eco Toreda and/or its products.
  • You do not use any Eco Toreda stylized logo, images, product icons, or other Eco Toreda-owned graphic symbols without Eco Toreda’s express written permission.
  • You include a disclaimer, such as: “This webinar is independent of Eco Toreda International, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Eco Toreda International, Inc.”
    

• You may not create a Twitter handle or other social media account whose username or title could suggest affiliation with or endorsement by us.
• You may not use our marks in any advertising creative or copy (digital, social, PPC or otherwise). This includes phrases, such as “Eco Toreda Partner” or “Eco Toreda Certified”.
• You may not use a trademark, domain name, or logo that is confusingly similar to our marks.

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